IIC Lecture on MDH Case Study by Dr. Vasundhara Saxena

30 Aug 2024

The IIC successfully hosted an engaging lecture on the MDH case study, presented by the esteemed Dr. Vasundhara Saxena. The event took place on 30/08/24, drawing a large audience of students, faculty.
Dr. Saxena provided an in-depth analysis of MDHs journey from a small business to one of Indias most iconic brands. She highlighted key strategies that played a crucial role in the companys sustained success, including its innovative marketing tactics, customer loyalty focus, and the leadership of its founder, Mahashay Dharampal Gulati.
The lecture was followed by an interactive Q&A session, where participants had the opportunity to discuss the challenges and opportunities in the branding landscape with Dr. Saxena. The session was met with great enthusiasm, reflecting the audience's keen interest in learning from real-world business success stories.
Overall, the event was a resounding success, providing valuable insights and inspiration to all who attended. We extend our heartfelt thanks to Dr. Vasundhara Saxena for her enlightening presentation and to everyone who participated.

Under the guidance of Prof.(Dr.) Umesh Kumar Sharma, Dean, Sharda School of Pharmacy, the initiative demonstrated Sharda University's commitment to bridging the gap between academic learning and industry requirements. Additionally, under the visionary leadership of Honourable Vice Chancellor, Prof. (Dr.) Jayanthi Ranjan, the university ensured participants are well-prepared for future career opportunities. The lecture, making it a stimulating and enriching experience for all.
The event is successfully conducted by the IIC member Mr. Saurabh Bhardwaj, Ms. Jyoti Singh, Mr. Sundenra K Sharma and Ms. Priya.