Sharda School of Design & Sharda School of Business Studies in collaboration with Wool Research Association (WRA) Ministry of Textiles, Government of India
Presenting the National Conference on Activewear Design & Innovation: Building Skills Towards Futuristic Fashion
Technical Sessions:
- The Evolution of Activewear: From Performance to Fashion
- Color Psychology and Design Principles in Activewear
- Gap Analysis & Requirements in Sport-tech/Activewear
- Positioning & Branding in Activewear Fashion
Panel Discussions:
- The Future of Activewear Design: From Concept to Closet
- Quality Performance in Activewear
- Athleisure Trends: Where Everyday Fashion Meets Activewear
- The Market Landscape of Activewear
Activewear Design Contest: Theme: Innovation in Motion
Challenge: Create an activewear design that breaks the limits of performance, comfort, and style by merging high-functionality fabrics with cutting-edge design.
Categories for Submission:
- Sports Activewear – For high-performance activities like running, yoga, cycling, and weight training.
- Athleisure Wear – Versatile activewear suitable for daily life.
- Sustainable Activewear – Designs using eco-friendly materials.
- Inclusive Activewear – Functional and stylish options for all body types.
Submission Guidelines:
- Design Requirements: Include sketches (digital or hand-drawn) with front and back views, and a brief description covering the target activity/lifestyle, fabric choices, design features, and sustainability considerations (if applicable).
- Deadline for Submission: April 11, 2025
- Judging Period: Selected candidates will be notified within one week.
- Winner Announcement: April 25, 2025 (The online joining link will be provided)
Paper Presentation:
Theme: Branding, Positioning, and Competitive Strategy in Activewear in the Retail Market
Topics include:
- Consumer Behavior Trends & Marketing Strategies in the Activewear Industry
- The Rise of Athleisure: Business Opportunities and Challenges
- Entrepreneurship in Activewear: Building a Successful Start-Up
- Strategic Business Models & Sustainable Supply Chain Management in Activewear
Submission Guidelines for Papers:
- Length: 3000-5000 words
- Format: Microsoft Word (.doc/.docx) or PDF
- Font: Times New Roman, size 12 for text and 14 for headings
- Spacing: Double-spaced with 1-inch margins on all sides
- References: Use APA (7th Edition) citation style
- Title Page: Include paper title, author(s), affiliation(s), and contact details
- Headings/Subheadings: Organize paper logically
Abstract Submission:
- Length: 250-300 words
- Content: Summarize the objectives, methodology, key findings, and implications of the paper.
- Keywords: 3-5 keywords reflecting the papers themes.
- Format: Submit abstracts in Word or PDF format to adi.conference@agra.sharda.ac.in
Important Dates:
- Abstract Submission Deadline: March 24, 2025
- Notification of Acceptance: March 26, 2025
- Full Paper Submission Deadline: April 11, 2025
- Final Paper Submission: April 12, 2025
Registration Fees:
- Design Contest: Rs. 500
- Paper Presentation: Rs. 1500
- Conference Attendee: Rs. 1000
Note: All presenters must register for the conference to participate in the paper presentation.