Deepti Verma

About

• Has a total 13 years of experience in teaching.
• Area of interest includes branding, consumer behaviour, marketing research and advertising.
• Published various research papers with journal indexed in Scopus, ABDC, Ebsco and Proquest.
• Presented research papers in national and international conferences and had also attended various FDPs and workshops related to marketing, research and teaching pedagogy.

Experience

13+ Years

Qualification

MBA, PURSUING Ph D

Award & Recognition

• Presented paper on topic, “Lollapalooza Effect Created By Spiritual Gurus for the Products Sold and Endorsed by Them”, organised by Krupanidhi College of Management, Bengaluru, India  and received Certificate of Appreciation for excellent research.
• Presented paper on topic, “Hallowed be thy name: Do Spiritual Gurus Brand Credibility leads to brand love for the products that are sold and endorsed by them”, organised by VIT-AP University  and won Best Paper Award on Track-Marketing Management.
• Paper presented on topic “Impact of Corporate Social Responsibility on Work-Related Health Issues”, organized by Indian Social Science Association, Agra and won Professor Radha Kamal Mukherjee Young Social Scientist Award Contest.

Research

• “Does Ethics Influence Green Products Purchase Intention of Young Consumers: An Empirical Analysis? ”, Manthan: Journal of Commerce & Management, VOL. 9 NO. 2, JUL-DEC 2022.
• “From Physical To Digital: What Drives Generation Z For Mobile Commerce Adoption? ”, Journal of Asia Business Studies, VOL. 15, NO. 5, 2021(ABDC ‘C Category, Scopus).
• “Are Men from Mars & Women from Venus: A Study on Gender Differences in Online Shopping Behaviour”, Anvesha: A Journal of IES Management College & Research Centre, VOL. 12 No. 2, April-June 2019, ISSN-0974-5467
• “E-Tailing Post Demonetization: An Empirical Study using Theory of Planned Behavior (TPB) ” , BVIMSR's Journal of Management Research VOL 10, No 2 , October 2018, ISSN: 0976 - 4739 .
• “Green Supply Chain Management: A Necessity for Sustainable Development ”,  The IUP Journal of Supply Chain Management, VOL. XV, NO 1, March 2018, ISSN: 0972-9097.
• “Restructuring of Foreign Aid Deliverance for LDCs”, Amity Management Review, VOL. V, ISSUE 2, July- Dec, 2016, ISSN:2230-7230.
• “Employer Branding: The Solution to Create Talented Workforce”, The IUP Journal of Brand Management, VOL. XIII, NO 1, March 2016, ISSN: 0972-9097.
• “Perceived Importance of Different Dimensions of Internet Banking Service Quality and its Perceived Impact on Gender”, International Journal of Business and Management, VOL. IV, ISSUE 2, Feb 2016, ISSN(e):2321-8916.
• “A study on Attractiveness Dimensions of Employer Branding in Technical Educational Institutions”, International Journal of Marketing and Human Resource Management, VOL. VI, ISSUE 1, 2015, ISSN(P):0976-6421 & ISSN(e):0976-643X.
• “An examination of the relationship between Service Quality Dimensions, Overall Internet Banking Service Quality and Customer Satisfaction”, International Journal of Scientific Research and Management, VOL. III, ISSUE 1, 2015, ISSN(e):2321-3418.
• “Impact of Corporate Social Responsibility on Work-Related Health Issues”, International Research Journal of Human Resources and Social Sciences, VOL. II, ISSUE I, 2015, ISSN(e): 2349-4085

Area of Interest

Consumer Behaviour, Marketing Research, Branding, Advertising, Business Statistics, Operations Research