Activewear Design & Innovation: Building Skills towards Futuristic Fashion

18 Feb 2025 || Event on: 25 Apr 2025

Sharda School of Design & Sharda School of Business Studies in collaboration with Wool Research Association (WRA) Ministry of Textiles, Government of India

Presenting the National Conference on Activewear Design & Innovation: Building Skills Towards Futuristic Fashion

Technical Sessions:

The Evolution of Activewear: From Performance to Fashion
Color Psychology and Design Principles in Activewear
Gap Analysis & Requirements in Sport-tech/Activewear
Positioning & Branding in Activewear Fashion

Panel Discussions:

The Future of Activewear Design: From Concept to Closet
Quality Performance in Activewear
Athleisure Trends: Where Everyday Fashion Meets Activewear
The Market Landscape of Activewear

Activewear Design Contest: Theme: Innovation in Motion
Challenge: Create an activewear design that breaks the limits of performance, comfort, and style by merging high-functionality fabrics with cutting-edge design.
Categories for Submission:

Sports Activewear – For high-performance activities like running, yoga, cycling, and weight training.
Athleisure Wear – Versatile activewear suitable for daily life.
Sustainable Activewear – Designs using eco-friendly materials.
Inclusive Activewear – Functional and stylish options for all body types.

Submission Guidelines:

Design Requirements: Include sketches (digital or hand-drawn) with front and back views, and a brief description covering the target activity/lifestyle, fabric choices, design features, and sustainability considerations (if applicable).
Deadline for Submission: April 11, 2025
Judging Period: Selected candidates will be notified within one week.
Winner Announcement: April 25, 2025 (The online joining link will be provided)

Paper Presentation:
Theme: Branding, Positioning, and Competitive Strategy in Activewear in the Retail Market
Topics include:

Consumer Behavior Trends & Marketing Strategies in the Activewear Industry
The Rise of Athleisure: Business Opportunities and Challenges
Entrepreneurship in Activewear: Building a Successful Start-Up
Strategic Business Models & Sustainable Supply Chain Management in Activewear

Submission Guidelines for Papers:

Length: 3000-5000 words
Format: Microsoft Word (.doc/.docx) or PDF
Font: Times New Roman, size 12 for text and 14 for headings
Spacing: Double-spaced with 1-inch margins on all sides
References: Use APA (7th Edition) citation style
Title Page: Include paper title, author(s), affiliation(s), and contact details
Headings/Subheadings: Organize paper logically

Abstract Submission:

Length: 250-300 words
Content: Summarize the objectives, methodology, key findings, and implications of the paper.
Keywords: 3-5 keywords reflecting the papers themes.
Format: Submit abstracts in Word or PDF format to adi.conference@agra.sharda.ac.in

Important Dates: